1-Super developers: the Related Companies teamed up with the legendary Robert A. M. Stern to conceive the Superior Ink Condominiums and Townhouses located on 70 Bethune Street in the West Village.
Envious competitiors and on-lookers say that this development will attract red carpet A-listers as the condo will provide protected views, tight security, and the townhouse will have two entrances to allow more privacy.
2- YouTube, the website that keeps breaking marketing barriers, has now found it’s power in the real estate field. Clever realtors are using the ever so popular video networking tool to expose and market properties.
“Buyers and sellers love that they don’t have to view tons of open houses,” says publicist Kelly Kreth, who has appeared in half a dozen YouTube segments, some with Prudential Douglas Elliman’s Darren Sukenik. Additionaly, the production costs can fit any realtor’s budget, either fancy videos or simple ones. The only setback is that YouTube provides “a specific audience,” Sukenik says. “It only works for the young’uns. If they’re over 30, they don’t know it or don’t have time.”
3-The penthouse at the Mark situated at 25 East 77th Street will be the most expensive and anticipated sale. Experts say that realtors and buyers are excitedly anticipating the penthouse’s listing which will not be on the market for another month or so due to hotel renovations. Some say that the 9,799sq/ft penthouse will find many offers north of its rumored $60 million tab. The penthouse has five bedrooms, nine bathrroms,a private conservatory, ballroom, fireplaces and a 2,300 sq/ft terrace.
4- Nowadays developers are bringing usefulness back to their condos. Two new buildings in Manhattan: 141 Fifth Avenue and 995 Fifth Avenue have focused on elaborate and practical custom closets. The closets are like mini-boutiques, with cubbyholes, drawers, shoe racks, and spaces tall enough for eveningwear.
Via NY Magazine